Working with Insights on the Platform

Login to app.fashion.cloud and go to reorder, then select insights

Choose the dashboard you want to view, use the drop down menu in the upper left corner of the page to switch between the different dashboards

The filters are the same on all dashboards:

Filters explained:

Date: Select a fixed period (last 30 days, this year, etc) or choose a specific period with the date selector

Brand: Choose one or multiple brands you want to see data for

Retailer: Choose one or multiple retailers you want to see data for

Store: Choose one or multiple stores, without seeing all stores from those retailers.

Catalog: Select the catalog you want to see, only the articles in this catalog will be visible

Season: Choose the general season, fall/winter or spring/summer or NOS

Category: Select a specific product category

Target group: If applicable, you can select female, male or unisex here. This applies on the articles you see

Collection: If applicable, you can select your subseasons or drops here. This applies on the articles you see

Search color: Use this if you only want to see articles in a specific color

Article Number/Article Name/GTIN Search: use these to filter down to a specific article. You can use the dropdown or type in the term you want to search on

Granularity: by default this is in week, but if you want to see the graphs per month you can choose this here

Use the filters if you want to see specific data

First you find some general metrics. Explained from left to right:

Sales Units: number of items sold by the retailers in the selected period

Sales Revenue: number of items sold multiplied by the selling price

Total Retail Stock: number of items in stock at the retailers at the end of the selected period

Sell Through Rate: calculated over the past 365 days at the end of the selected period

Stock Turn Rate: calculated over the past 365 days at the end of the selected period

Average Discount Rate: average discount given by the retailers to their customers

Check the different graphs to find the information you need. Different Graphs explained:

Sales Unites per Season: number of items sold per season, shown per week

Top 3 Seasons per Revenue: the three seasons that generated the most revenue in the selected period

Revenue Share by Category: the divide in revenue per product category

Sales Discount Rate: average discount given by retailers, shown per week

Sell Through Rate: how the sell through rate changes over week

Stock & Stock Turn Rate: how the number of items in stock and stock turn change over week

Sales Units & Sell Through Rate by Size: your bestselling sizes and number of items sold per size

Use the filters if you want to see retailer or store specific data

First you find some general metrics. Explained from left to right:

Sales Units: number of items sold by the retailers in the selected period

Sales Revenue: number of items sold multiplied by the selling price

Total Retail Stock: number of items in stock at the retailers at the end of the selected period

Sell Through Rate: calculated over the past 365 days at the end of the selected period

Stock Turn Rate: calculated over the past 365 days at the end of the selected period

Average Discount Rate: average discount given by the retailers to their customers

You see a table with all stores that you receive data from with store specific metrics

You can see the revenue, number of items sold, stock, stock turn, sell through and discount rate per store here.

If you want to see the articles this store carries, click on the store name and a new window opens showing you all the articles this store has data for.

Click on a column header to filter the table on this value

Use the page selector at the bottom of the page to go to the next page

If you want to download this overview, click on the ‘download’ button all the way down on the page.

Use the filters if you want to see specific data

You can use the below filters to only see articles that match this minimal value

You see a table with all relevant articles, showing you multiple metrics per article

It is sorted on units sold high to low by default, click on any column header to sort on this value

You see article information (image, name, number, color) and next to that the first date this article was in stock at a retailer, the revenue, number of items sold, number of items in stock at the end of the selected period, stock turn, sell through and average discount rate for that article.

Click on an article to find more data, a new window will open showing you below metrics:

Stock & Stock Turn Rate: number of items in stock at the retailers and stock turn rate per day, plus the number of items sold on that day

Units Sold & Sell Through Rate by Size: best selling sizes for this article including number of items sold

Below you find a big table showing all the retailers that have sent data for this specific article. You can see the overall number of items they sold, have in stock, stock turn and sell through

Click on the little arrow to fold out more retailer specific information. You will find the sizes the retailer has sent data for. If they send and share data per store, you will see the sizes in each of the stores

*if you don’t see the little arrow next to the retailers’ name, then please use the table below (Article Insights - Details - without store) to view the different sizes. Or ask the retailer to share data on store level with you.

You can also use this table if you don’t want a store overview but want to see all stores combined.

Use the page selector at the bottom of the page to go to the next page

If you want to download this overview, click on the ‘download’ button all the way down on the page.

Use the filters if you want to see specific data

The table Sales Performance per Category shows you the different (main) product categories with the number of items sold in this category and the sales revenue

The Category Insights table gives you this information in a table format, plus the stock turn and sell through rate per product category

You can use the filters to filter down on brand, retailer, store, GTIN, delivery backlog strategy, replenishment rhythm, GTIN status and if there is a minimum order quantity or value set

The table below will show the results

If you want to change the settings, please go to the auto restock page and change it for the specific retailer