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Working with Insights on the Platform

Written by Sophia Soring

With the Insights area on the Fashion Cloud platform, you can gain valuable insights into the retailer data we receive for your brand(s).

On this page, you’ll find a short guide to working with Insights on the platform. Follow this step-by-step guide to explore and make the most of your sell-out and stock data:

A) Logging in & accessing the dashboards

  1. Login to app.fashion.cloud and go to reorder, then select Insights

  2. Choose the dashboard you want to view, use the tabs on the page to switch between different dashboards.

  3. You can use multiple filters across all dashboards, click on more filters if you want to see all options. You can manage which filters you want to use by clicking on 'manage filters'. This will save for you next visit.

    Filters explained:

    Date: Select a fixed period (last 30 days, this year, etc) or choose a specific period with the date selector

    Brand: Choose one or multiple brands you want to see data for

    Retailer and store: Choose one or multiple retailers and/or stores you want to see data for

    Catalog: Select the catalog you want to see, only the articles in this catalog will be visible

    Retailer Country: Choose the country the retailers you want to see are in
    Store Country: Choose the country the stores you want to see are in

    Season: Choose the general season, fall/winter or spring/summer or NOS

    Category: Select a specific product category

    Or search for an article:

    Article Number/Article Name/GTIN Search: use the search bar to find a specific article

Now you can choose between the multiple dashboards:

B) Performance

This initial dashboard shows you the top 20 retailers and underneath the top 20 articles based on units sold. You can click on view all to see the complete overview for retailers or articles.
Retailers: you can expand retailers with multiple stores to see the store specific information. Click on the retailer name to see which articles this retailers sells.
Articles: Click on the article name to see more information.
You can also change the sorting by clicking on another column header.

C) Retailer

  1. Use the filters above for a more specific view.

  2. First you find some general metrics. Explained from left to right:

    Sales Units: number of items sold by the retailers in the selected period

    Sales Revenue: number of items sold multiplied by the selling price

    Stock: number of items in stock at the retailers at the end of the selected period

    Stock Turn: calculated over the past 365 days at the end of the selected period

    Sell Through: calculated over the past 365 days at the end of the selected period

    Profitability: calculated by multiplying the margin and the stock turn

    Sales discount: average discount given by the retailers to their customers

  3. You see a table with all retailers and their stores that you receive data from

  4. You can see the revenue, number of items sold, stock, stock turn, sell through and discount rate per store here.

  5. If you want to see the articles this retailer carries, click on the retailer name and a new window opens showing you all the articles this store has data for. If you click on an article here, you will find this information all the way down to the size-level

  6. Use the arrows in the upper right corner to easily switch to another retailer

  7. You can also expand by click on the retailer name to see data for the specific stores from this retailer.

  8. Click on a column header to filter the table on this value

  9. Use the page selector at the bottom of the page to go to the next page

E) Articles

  1. Use the filters if you want to see more specific data

  2. You can use the below filters to only see articles that match this minimal value

  3. You see a table with all relevant articles, showing you multiple metrics per article

  4. It is sorted on units sold high to low by default, click on any column header to sort on the selected value

  5. Click on an article to find more data, a new window will open showing you below metrics.

  6. Below you find a big table showing all the retailers that have sent data for this specific article (or only the selected retailers). You can see the overall number of items they sold, have in stock, stock turn and sell through.

  7. By default all retailers/stores are expanded, you can collapse them by clicking on the little arrow next to the retailer name.

  8. Use the page selector at the bottom of the page to go to the next page

F) General insights

This dashboard shows you multiple graphs like below:

Where you can find the distribution between season, categories, countries and colours. Next to that there are also visual week-over-week overviewson stock turn, sell through, profitability and discount rates. And as last a size comparison.

G) Auto Restock Settings

  1. You can use the filters to filter down on brand, retailer, store, GTIN, delivery backlog strategy, replenishment rhythm, GTIN status and if there is a minimum order quantity or value set

  2. The table below will show the results

  3. If you want to change the settings, please go to the auto restock page and change it for the specific retailer

  4. You can download this dashboard by clicking on the below button at the bottom of the page.

Questions?

If you have any questions about these steps, please reach out to your Product Success Manager at Fashion Cloud or send an email to smart.replenishment@fashion.cloud.

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