Linking look images to articles
A key function of the Digital Showroom is the visual presentation of the collection. Product, mood, detail, and look images can be combined and displayed on single or multiple presentation slides in a slideshow format. Two image types can be distinguished:
Product and detail images are pulled directly from the data backend. They are already linked to the corresponding product data.
Linking look or campaign images to the items depicted requires manual linking, which is explained step-by-step in this article.
Fashion Cloud Platform
First, open the marketing materials section on the Fashion Cloud platform.
Now, select your desired brand and create a folder for the preorder look images you want to link. Not sure how to create a folder? You can find simple instructions here.
Next, open the folder you created. Click on “Edit files” and select the images you want to link to an item.
Once you have selected one (or more) images, a menu will appear on the right-hand side. In the “article number” section, enter the article numbers of the products that can be seen in the respective image.
Tip: please test the link with one image first to ensure that everything is linked as desired.
Digital Showroom
Open your presentation in the Digital Showroom. Click on the look image that you have already inserted into the presentation. An action bar will appear below the image. Click on the “Shop the look” icon on the right.
A pop-up window will now appear showing you the linked products.
The two articles are now successfully linked to the look image.