Brands decide which retailers may access their image material. There is also the option of restricting use to certain usage channels (print, e-commerce, social media, etc.) and the period of use.
In the terms and conditions, the merchant agrees to honor the usage rights specified when downloading the material. Merchants may use all image material displayed to them within the scope of these restrictions.
All brands indicate in which marketing channels the respective motif may be used. You can see the application areas directly in the small window next to the respective motif.
In this example, the motif may be used in all channels except social media.
