What are the data quality levels?
There are 3 different levels of data quality. Each level has increasing requirements on the amount of data we receive from a brand, but also on the quality of this data.
Basic:
The Basic level contains data like, colors, season and a minimum of 1 image; everything a brand needs to get started on Fashion Cloud.
E-commerce
For the E-commerce level, care instructions and further images are required.
E-commerce Pro
When a brand reaches E-commerce Pro, they are also sending us sustainability related data, descriptions in 1 or multiple languages and even more images.
For an exact overview of what can be expected for the different levels, please have a look at this table.
Why is it useful?
As a retailer you now have insights into what you can expect in terms of data from each brand. This allows you to see more easily which brands you can import without any further processing and for which brands you might still need to do some manual work. It also becomes easier to communicate with brands if you need increased data quality from them. You can easily share with a brand which level of data quality you need and the brand already receives personalised insights into their next steps to achieve this level.
Further, the data quality level is flexible - if brands upload more and better data, this will automatically be reflected the next day.