This article explains how to prepare and upload your brand content in the Digital Showroom, including technical specifications for each content type.
To ensure a smooth setup of your Digital Showroom, please provide your seasonal brand content according to the specifications below.
Within the Digital Showroom, the following media types can be uploaded:
Brand videos – Seasonal or inspirational videos that introduce your brand, season, or collection. These can play on the showroom home screen.
Brand images – Campaign imagery, key looks, educational content, and brand assets used in presentations and for “shop-the-look” functionality.
PDF cover images - Cover images for the PDF presentation and catalog exports
Intro views – Brand-level videos and images shown on in-showroom set ups and during remote video-calling appointments.
Each content type has a recommended format, resolution, file size. Following these specifications ensures content displays correctly.
Brand Videos
Brand videos are shown at the start of appointments to introduce the season and immerse buyers in the brand story.
Examples:
Seasonal campaign videos
Inspirational brand videos
Commercial videos
You can upload up to 4 videos. We recommend at least 1 video; remaining tiles can use placeholders.
Technical specifications videos
Format: MP4
Recommended resolution: 1280 × 720
Maximum resolution: 1920 × 1080
Maximum bitrate: 10 Mbps
Thumbnail Images
5x thumbnails
Big tiles: 1.22:1
Small tiles: 3:1
How to upload the videos?
You can easily upload these videos in the Digital Showroom → Backstage → Launch section.
Brand & Marketing Images
Brand images enhance presentations and communicate the brand story.
Example of shop-the-look
Example of Marketing Assets Catalog - to enhance the collection with brand storytelling
Think of the below types of imagery:
Campaign imagery
Look book images (can be linked as “shop-the-look” images to articles)
Inspirational imagery
Educational content
Logos and brand assets
Where they appear
Marketing Assets Catalog (for use in presentation slides)
Assets section (organized groups such as Look Books)
Technical Specifications
Format: JPEG or PNG
Recommended minimum resolution: 2000 × 2000 px
Maximum file size: 8 MB
How to upload the images?
We recommend you to upload the images on the Fashion Cloud Content Platform - see here how to do it. You can link images directly to article numbers and organize them by internal categories (e.g., deliveries, themes, collections).
PDF Covers
Ensure PDF covers of the presentation exports reflect your brand identity.
Requirements
1x portrait image (9:16)
1x landscape image (16:9)
The showroom generates the white block with copy; you only provide the images.
How to upload the PDF cover images?
You can upload the PDF cover images in the Digital Showroom → Backstage → Cover Images section. Upload both portrait and landscape images.
Intro Views
Intro views appear during in-showroom presentations (on a secondary screen or theater setup) and remote video appointments. They are set at the brand level.
Idle Video: Screen saver when no content is active
Intro Video: Plays when opening a presentation
Welcome View Image: Displays a custom welcome message
Background View: Cover image when logging into the showroom
Technical Specifications
Videos (Intro & Idle):
Format: MP4
Recommended resolution: 1280 × 720
Maximum resolution: 1920 × 1080
Maximum bitrate: 10 Mbps
Images (Welcome & Background):
Format: JPG or PNG
Minimum resolution: 1280 × 720
Maximum file size: 2 MB
How to upload the intro views?
You can upload the intro view videos and images in the Digital Showroom → Backstage → Intro Views section
An overview of all brand content types and specs
Content Type | Examples / Purpose | Format | Resolution / Aspect Ratio | File Size / Bitrate | Upload Location |
Brand Videos | Seasonal, inspirational, or commercial videos | MP4 | Recommended 1280×720, Max 1920×1080 | Max 10 Mbps | Digital Showroom → Backstage |
Brand video Thumbnails | Preview tiles for launch videos | JPG/PNG | Big tiles 1.22:1, Small tiles 3:1 | — | Digital Showroom → Backstage |
Brand Images | Campaign imagery, look books, inspirational or educational | JPEG / PNG | Min 2000×2000 px | Max 8 MB | Fashion Cloud Content Platform |
PDF Covers | Portrait and landscape covers for PDF exports | JPG / PNG | Portrait 9:16, Landscape 16:9 | — | Digital Showroom → Backstage → Cover Images |
Idle and Intro videos | Screen saver when no content is active, Plays when opening a presentation | MP4 | Recommended 1280×720, Max 1920×1080 | Max 10 Mbps | Digital Showroom → Backstage |
Welcome view and Background images | Custom welcome message on start | JPG / PNG | Min 1280×720 | Max 2 MB | Digital Showroom → Backstage |