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Upload marketing material

How do I upload marketing material and what do I have to pay attention to?
Victoria Hotz avatar
Written by Victoria Hotz. Updated over a week ago

Before you start with the upload, please consider the following:

  • Upload your images in the highest pixel resolution possible. The DPI number does not matter. FASHION CLOUD automatically scales your images to lower resolutions so that retailers can choose from the following sizes for their application purposes.

Thumbnail (200px)
Medium (1200px)
Large (1800px)
Original

  • If you have your photos in both CMYK and RGB colour spaces, it is best to upload both versions. When both versions are uploaded:

Release the CMYK version only for the Print usage channel.
Remove the checkmark for print in the RGB version.

In order to give your customers the maximum benefit from your marketing material, we advise you to consider or upload the following points.

  • highest possible file resolution (max. 1GB)

  • many file formats (e.g. PDF, JPG, TIFF, PNG, EPS, GIF, MP4)

  • square, landscape, portrait formats

  • different logos (e.g. negative)

  • CI guidelines

  • tag hashtags and article numbers

Take me to the Upload

We recommend proceeding as follows:

  1. create the terms of use

  2. create the categories (e.g. logos, campaign images, POS material, videos, social media)

  3. upload the content per category

  4. specify the usability period and usage channels

  1. To upload new marketing material for your brand, go to the Content menu item. Then click on the brand profile of the brand for which you want to upload marketing material.

  2. Then click on Upload and edit marketing material in the top left-hand corner.

  3. Here you can either edit existing marketing material or upload new marketing material. To upload new marketing material, click on Upload marketing file.

  4. You can add pictures via the +. On the right side, you will find the setting options. Select the season and, if possible, the category under which the picture should be filed. Then set the permitted channels of use and the period of time during which the image can be accessed. Click on Publish to save the files.

    Note: The file name of your marketing material will be displayed automatically. If there is no article number included here, we recommend to enter it manually in the corresponding field.

  5. If you want to change something in the marketing material afterwards, simply click on one of your images. Now the setting options for the selected image appear on the right-hand side. If you want to edit several images at once, simply select several images.

    Do you already know our webinar in the german language on this topic? Here you will find a lot of useful information about the topic of content.

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