Catalogs are a useful tool for your brand to group and highlight articles and

present them in a more clustered way to your retailers. You can also manage article exclusivity based on catalogs for certain Retailer Groups.

To learn more about exclusivity and how to set it up, please have a look at our article about Exclusive Catalogs, Marketing Files and Storage Allocation.

There are 2 ways to set up a Catalog:

1. To create a Catalog manually, select Data Manager in the main menu. Now select your brand which you would like to create a catalog for on the left.

2. Click on Create Catalog.

3. Add a Catalog name and description. Click Save to create the catalog.

4. In your newly created catalog, click on Add articles.

5. Select one or multiple articles by clicking the + icon on the top right of each image. Utilize the search bar to find your articles more easily via article number or EAN/GTIN.

Once you are done, click on Add Selection. Using this flow you can add more articles at any point in the future.

6. Finally, use the Publish button to release your catalog to the platform and your retailers.

Imported catalogs refer to catalogs that you as a brand can import into the platform via the Data Integrations Manager (DIM) process. This allows for efficient management and uploading of catalog articles, especially when dealing with a large number of articles. You can remove or add articles to these imported catalogs only via the DIM catalog importer process.

Each article is added to a catalog at the color-level and should be linked to at least one catalog. Articles always belong to a default catalog or to an undefined catalog and can belong to many catalogs, imported or manually created catalogs.

Through the existing product data feed, brands can transmit catalog information to Fashion Cloud. For example we can receive the following product data from you:

We call “catalog code” to the external identifier brand uses to refer to their catalogs, brands will refer to this with different names.

In the example above, you would end up seeing 4 different catalogs and their products:

You can also assign a product to multiple catalogs by adding multiple values in the same "catalog_code" column, separated by a semicolon (;). In the example before this would look something like this:

With this new set up, imported catalogs on the platform would end up looking like this:

A Catalog can be either Published or Unpublished.

If you created your Catalog manually, it will be Unpublished on default and needs to be published in order for retailers to see it. This can be done within the Catalog as shown above. You can also publish your Catalog via the Catalog overview by clicking on the 3 dots. Afterwards select Publish. Unpublishing your Catalog works the exact same way.

If you imported a catalog via the DIM process, it is automatically assigned the default status of Published. However, if you are seeking control over exclusive catalogs, your Account Manager can configure the default settings for catalog creation as Unpublished. You can also set it to Unpublished via the Catalog overview.

Please note: If you do not arrange for the catalog to be Unpublished with your Account Manager beforehand, it will be visible to all retailers until you manually set it to Unpublished. If you are uploading exclusive material and wish to prevent this exposure, we recommend setting the catalog to be Unpublished by default with your Account Manager. You can then make adjustments regarding Exclusivity and publish the Catalog when you are set.

Imported Catalogs must be adjusted via the DIM process. Manually created Catalogs can be edited as follows:

In the Catalog overview, click the 3 dots and select Edit.

You can also edit your Catalog as shown in the screenshot below.

In the edit window, make the desired changes and finally click Save.

Imported Catalogs must be deleted via the DIM process. If you urgently need to hide a catalog, you can Unpublish it as described above until it has been removed by our Data Integrations Team.

Manually created Catalogs can be deleted as follows:

In the Catalog overview, click the 3 dots and select Delete.

You can also delete your Catalog as shown in the screenshot below.

On the Catalog page, we’ve added a ‘Grid View’ to let you see how retailers view your catalogs. Click the icon on the right to preview your catalog layout.

To share your catalog with a retailer, click on the 3 dots and select ‘Copy Link.’ Please note that if you manage articles with Exclusivity settings, only retailers with access will be able to view the catalog